Evaluation Task 3 - What I have learned from audience feedback

Focus Groups:
Focus groups are the most grassroots way you can learn about music videos and the media business. By gathering a select group of regular people together, you cam find out how your band is perceived compared to others. The answers given can help to build the brand of your group.
When you want to gather information, you need to work out what kind of guidance you want from a focus group. You can either focus on a specific issue, or learn how to expand the reach of your products so that they appeal to more demographics. Once you have decided this, you will need to find an impartial moderator who can get the information you want from the focus group while still having a normal discussion with them. When deciding who should be in a focus group, you need to consider different types of demographics you want to include, these can be age, genres, race or income based.

Qualitative Research:
Qualitative research gathers information that is not in a numerical form. For example, diary accounts, open-ended questionnaires, unstructured interviews and unstructured observations. This type of data is typically descriptive and as such is harder to analyse than quantitative data. This type of research is useful for studies at the individual level, and to find out, in depth, the ways in which people think or feel. Analysis of qualitative data is difficult and requires an accurate description of participant responses. For example, sorting responses to open questions and interviews into broad themes. Quotations from diaries or interviews, interview with musicians might be used to illustrate points of analysis to help you with your research. A good example is unstructured and group interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth and choose their own words. This in turn helps the researcher develop a sense of a person's understanding of a situation. However it can be time consuming to conduct the unstructured interview and analyse the qualitative data.

Quantitative Research:
This is information that is gathered in a numerical form, this can be sorted into categories, rank order or measured into various units. The data received from this can be shown in the form of a graph to exhibit the data. Experiments typically yield this type of data, as they are concerned with measuring units. However, other methods, such as observations and questionnaires are capable of producing both quantitative and qualitative data. For example, a rating scale or closed questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories. Whereas open-ended questions would generate qualitative information as they are a descriptive response.