Defining the Audience

Defining the Audience:

-Rather than seeing audiences as masses or in simple numerical terms, it is common practice to find ways of segmenting the audience
-This segmentation can be achieved both by demographics and psychographics
-Mass produced - made for the mass of the people - there is a downside to this, of course, in that it can also be interpreted as 'commercial' and 'trashy'
-Niche - a small target audience that is highly specific
-Alternative - outside of the mainstream - going against dominant ideology includes minority groups, perhaps with subversive values

Demographic Segmentation:

-This is where an audience is segmented according to various significant social criteria e.g. gender, class, race and sexuality
-We looked at the demographics of our target audience, however this has proved difficult as our main demographic is at school
-We solved this by turning to social media to reach a wider range of demographics and hear their views as well

Psychographic Segmentation:

-Also known as lifestyle profiling
-Combines a psychological profile of the consumer, with ideas about how they conducted their life in the market-place
-The various attitudes, values, beliefs and 'lifestyle' choices are sorted into a number of distinctive categories which are used to predict consumption - VALS, the Value Attitudes and Lifestyles classification system is probably the best known of the psychographic profiling systems

Teenage VALS:

-Trendies - they crave the attention and admiration of their peers
-Puritans - who wish to feel virtuous
-Innovators - who wish to make their mark
-Rebels - who wish to remake the world in their own image
-Groupies - who just want to be accepted
-Drifters - who are not sure what they want
-Drop-Outs - who shun commitment of any kind
-Traditionalists - who want things to stay as they are
-Utopians - who want the world to be a better place
-Cynics - who have to have something to complain about
-Cowboys - who want easy money

Risk Assessment

Risk	Danger	Procedure	Prevention	Rating
Equipment could be stolen	Equipment could be taken/stolen causing property loss	Call police if occurs	Always have some with equipment to ensure it is always watched	Low
Falling over equipment	Actors/Crew could trip on cables for the camera/lighting	Make sure the person is ok/call ambulance	Put tape over cables and tell actors where/not to wall	Medium
Electrical Fire	Cables/Equipment/Chargers could cause fires	Call the fire brigade and get away from the set	Make sure all the electrics are in perfect condition, make sure nothing is being overloaded	High
Falling down staircase	Actors or cameraman could fall down staircase	Check for injury and call ambulance if injured	Ensure all watch and walk carefully down stairs	Medium
Drowning in Water	Actors or cameraman could drown in the water on set	Call the fire brigade/ambulance and get away from the set	Ensure all watch and walk carefully around the area with water	High
Sickness/ Illness	Actor could fall ill or sick on set	Call ambulance and give him/her necessary medicine	Make sure all actors are well and ok to perform before the day of the shoot	Medium
Slipping on wet grass	Actors or crew could slip on the grass when running	Check for injury and call ambulance if injured	Wear very good grip shoes and step carefully	Low

The band members auditions

This is Caleb's audition to be our bass guitarist, we chose Caleb in the end due to the fact he is in the target age range and will attract that age group, this together with his ability to play the instrument so well in actual settings showed that his talent would come in use very well and be appropriate for the performance we were seeking in our video.

This is Alex's audition to be our singer, we chose Alex in the end due to the fact he is in the target age range and will attract that age group, this together with his ability to lip sync very effectively as seen in the video and the fact he comes across as someone that could be in a band allowed us to exploit this look and make it appear as if the band is real.

This is our guitarist George, he is in the target age range and will attract that age group, his appearance provides a classic rocker look and will make him stand out in the band, as he can actually play the guitar this is a useful actor to have in the video as it makes the guitar playing more authentic and provides the appearance of a band that can play well together and perform well.

 

This is the drummer Ben, he is in the target age range and will attract that age group, he is a self taught drummer who as seen by the video is very talented, he has a classic drummer look similar to other modern bands like the red hot chili peppers, we felt that Ben was the perfect fit for this role and provided the necessary skills we needed to make the video the best it could be.

Music Genres

The preferred genre that I think is more of an expressive art form is indie and this combined with the rock genre, this mix of genres allows the artist to show his own style along with an element of difference as modern music is just lots of sounds and as little words as possible, this genre not only focuses on an actual band playing the music but also allows for the singer to project his voice without the constant autotune or sounds in the background.

Lyrics to the song

Play the game - Kodaline

lyrics:

Say I'm crying breaking up inside
See my heart is sinking to my knees
Tell me brother what is it you need?

I don't wana be a pretender
I just wanna be me

Nobody
Nobody
Nobody's gonna carry you
Try harder
Get smarter
Dream bigger
Play the game

Oh you're blaming everybody else
Stop complaining and do it for yourself
Feed your body, your spirit and your mind
Oh my brother just enjoy the ride

I will never be a pretender
I'm just gonna be me

Nobody
Nobody
Nobody's gonna carry you
Try harder
Get smarter
Dream bigger
Play the game

Everybody's got a story to tell
When you're looking up at heaven but you're stuck in hell, come on
You gotta play, play the game

Play the game

Nobody
Nobody
Nobody's gonna carry you
Play the game
Try harder
Get smarter
Dream bigger
Play the game

Nobody
Nobody
Nobody's gonna carry you
Play the game
Try harder
Get smarter
Dream bigger
Play the game

Final Idea

Shot by Shot List

Shot times	Lyrics for shots	Shots	Description
00:01-00:03		Very close-up shot of drums	White powder on drums
00:03-00:06			Band member 1 walking towards camera
00:06-00:11			Band member 2 walking with guitar
00:11-00:17			Band member 3 walking
00:17-00:43	Oh my world is turning inside out, Say I'm crying breaking up inside, See my heart is sinking to my knees, Tell me brother what is it you need		Band member 4 standing up from bench and starting to walk – eye level from follow
00:43-00:48	I don't wanna be a pretender		Band member 2 looking up and around at tall buildings whilst walking
00:48-00:53	I just wanna be me	High angle track	Band member 1 looking at skyline/walks down stairs
00:53-1:04	Nobody, nobody, nobody’s gonna carry you	shot from behind or above+fast slow-mo	Band member 3 running down street
1:04-1:16	Try harder, get smarter, dream bigger, play the game		Band member 4 singing and walking down barbican
1:16-1:25			Band member 2
1:25-1:36	Oh you’re blaming everybody else, stop complaining and do it for yourself		SINGING band member 4
1:36-1:41	Feed your body, your spirit and your mind		Band member 3
1:41-1:46	Oh my brother, just enjoy the ride		Band member 1
1:46-1:57	I will never be a pretender, I’m just gonna be me		SINGING band member 4
1:57-2:02	Nobody, nobody		Band member 2
2:02-2:08	Nobody’s gonna carry you, play the game		Band member 3
2:08-2:23	Try harder, get smarter, dream bigger, play the game		SINGING band member 4
2:23-2:28			Band member 3
2:28-2:40	Everybody's got a story to tell, When you're looking up at heaven but you're stuck in hell, come on, You gotta play, play the game		SINGING band member 1 – radio
2:40-2:50	Red lights weren’t coming around, You got a one way ticket and you’re holding it down, come on, play the game		SINGING band member 2 – radio
2:50-2:56	Nobody, nobody		Band member 1
2:56-3:01	Nobody’s gonna carry you, play the game		Band member 2
3:01-3:11	Try harder, get smarter, dream bigger, play the game		SINGING band member 4
3:11-3:22	Nobody, nobody, nobody’s gonna carry you, play the game		BAND
3:22-3:33	Try harder, get smarter, dream bigger, play the game		BAND
3:33-3:37			BAND
3:37-3:43			BAND
3:43-3:54		Last shot – sunset time-lapse	With band

At some point before they all come together, we will have their areas split into different parts of the screen so the audience can see that they are near each other, in the same location and will be excited to see them come together.