development of star image

We wanted to show the audience a specific image of the band. We wanted the band to have the appearance of an indie rock band as well as show their organic look. The organic look was definitely shown in every product produced, the ease of everything and the lack of a record labels help adds to the organic look. The way the band dressed gave them the indie look along with the instruments that also showed them as being organic. As the band members clothing shows them as rockers they are clearly organic as they are trying to cement their look. It is clear that from the video and all of the products, the urban imagery used adds to the organic look as well as the indie style the band have.