The survey we did was very helpful when finding what people liked and disliked about our video. It allowed us to see what our target audience really thought of the video and how we have either successfully attracted our target audience or if anything in the video discouraged them from liking it. The survey also included other questions that addressed key parts of the band. We included questions about the narrative of the video, the band themselves to see which member appealed most to the audience and also questions about the website. The survey responses allowed us to see if anything in the video was not right and if it needed to be corrected. We were then able to evaluate any changes suggested to produce the best possible product. The main concern for the website were ease and look, we wanted the audience to have easy use and navigation of the website as well as find it aesthetically pleasing and therefore these answers helped. The question about preferred band member allowed us to see what style and look the audience preferred. The survey also allowed us to see if our bands organic look was coming across to the audience and if we showed them in the correct way. By asking them to name features that are used in an indie music video it allowed us to see what the video included and missed. Overall it gave us an idea of ratings for the website and video and showed possible improvements.
Q1 Responses:
What did you like most about our video?
Overall people clearly enjoyed the time lapses that we used at the beginning of the video, the range of locations that we used in the video, the variation of shots used, the colour scheme used and star image of the band.
Q2 Responses:
What do you think the narrative was about?
Overall people said that the narrative was about the band meeting up in London and coming together. This is what the narrative loosely is and therefore it was good they had some understanding of it.
Q3 Responses:
Which parts of the video could be improved?
Overall feedback was positive but a few criticisms were useful such as the lip syncing at some points being slightly of and the fact that they thought the ending could've done with more work.
Q4 Responses:
Was the website easy to use and clear?
Every answer we had agreed that the website was very clear and easy to use.
Q5 Responses:
Who is your preferred band member?
The audience all preferred the singer Alex due to his look.
Q6 Responses:
How many music videos do you watch a week?
On average people watch between 4-6 videos a week.
Q7 Responses:
Do you think that our band has an organic look?
The responses all said the they thought the band did have an organic look which is what we were trying to show.
Q8 Responses:
What features would you say is ideal in an indie band?
They thought the band needs to have a good look, feature young artists, good aesthetics and a unique sound.
Q9 Responses:
On a scale of 1-10, how would you rate the music video?
Overall on average the video was rated between 9 and 10 which we thought was extremely good.
Q10 Responses:
On a scale of 1-10, how would you rate the website?, and why?
Overall the website was rated between 9 and 10 which showed the audience's like of it.
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