This video had overall positive comments; the video was upbeat, the shots especially low angle were good as well as the time lapses at the beginning. They thought the location was good and that it tied in with the narrative. The editing was good and fluent. They also came across as a very organic band.
Criticism was that; more performance based than narrative, the video narrative for some was hard to understand. The drummer wasn't in the video however we addressed this issue in the Q&A. The lip syncing was also out of time at points.
They are like; kings of Leon, JLS, the Verve and The Beatles. They are a young Radiohead and similar to Coldplay
Criticisms were that: the low angle shot of the main singer in front of the building was overused.
They are like: red hot chilli peppers.
They are an organic band (original).
They thought the music matched the video, it worked well together. The video had a good use of imagery. The song choice was good and matched the theme and pace of the video. They had no criticisms the video.
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