Caleb: The bass player
His clothes can be bought in any modern shop such as Topman or Zara. The clothes that Caleb wears are in line with the indie genre as he appears more hipster. He also dresses the same way the target audience do and therefore will gain their support. This adds to the star image as the group becomes more authentic and has an organic look.
George: The guitarist
His clothes can be bought in any modern shop such as Topman or Zara. The clothes that George wears are in line with the indie genre as he appears more like a rockstar. He also dresses the same way the indie rock target audience do and therefore will gain their support. This adds to the star image as the group becomes more authentic and has an organic look.
Alex: The singer
His clothes can be bought in any modern shop such as Topman or Zara. The clothes that Alex wears are in line with the indie genre as he appears more young. He also dresses the same way the young part of the target audience do and therefore will gain their support. This adds to the star image as the group becomes more authentic and has an organic look.
Ben: The drummer
His clothes can be bought in any modern shop such as Topman or Zara. The clothes that Ben wears are in line with the indie genre as he appears more normal. He also dresses the same way the target audience do and therefore will gain their support. This adds to the star image as the group becomes more authentic and has an organic look.
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