- British media theorist, who discussed a star's special place in the audiences' lives
- he suggests that a star's image impacts on the consumption by the audience
- he argued that the star image is manufactured and that individual stars have their own unique selling point (brand values) in order to grab and hold our attention - for example - Justin Bieber's hair, Amy Winehouse had her tattoos
A stars image relies on:
- rebelliousness
- youthfulness
- anti-authoritarian
- sexuality
- passion
- being artistic
- difference
- talent
- confidence / youthful swagger
- style
His key paradoxes that he discusses in his central idea are that a star should be both ordinary and extraordinary, a star should be present and absent.
A star image needs to change over time, for a star to maintain their celebrity status and their target audience they need to constantly re-invent themselves as their audience grows up and grows older.
E.g. Miley Cyrus
- started as a synthetic pop star working for Disney and had a star image of being clean cut and wholesome
- as she grew up and her audience aged he attempted to re-invent herself as a more mature artist
- she started to act more rebellious and anti-authoritarian around the time of her song wrecking ball in order to sell herself and rebrand her image
- this included the twerking incident in 2013
- since this point she has also tried to show herself as different by working with the band the flaming lips and coming out as bisexual and gender neutral
- ultimately Miley Cyrus has played with her image in order to widen and change her target audience and also to rebel against the industrial system she was packaged to be a part of
- examples of how she had transformed can be seen in the video below:
Analysis of artist's CD cover:
Disc-overy by Tinie Tempah:
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